Chicago Moped Tours

7. The Magnificent Mile

PREVIOUS - Chicago Loop | NEXT - Lincoln Park and Zoo

The seventh stop on The Original Chicago Moped Tours is Chicago's famous "Michigan Avenue"! AKA the Magnificent Mile! The Miracle Mile!!

Today, the area north of the Chicago River is referred to as the Magnificent Mile, or sometimes simply the Mag Mile. It contains a mixture of upscale department stores, restaurants, high-end retailers, office buildings and hotels, and caters primarily to tourists and the affluent. The area also has a high concentration of the city's major media firms, and advertising agencies, including the Chicago Tribune newspaper.

It is the home of Chicago's famous Water Tower landmark, Water Tower Park with its historic clock, as well as the eight-level Water Tower Place shopping center which grew up next door to, and overshadowed, the comparatively diminutive landmark. North of the shopping center can be found the famous John Hancock Center, the art deco Palmolive Building (also known as the Playboy Building) and the lavish Drake Hotel. The entire mile is noted for its spectacular Christmas displays. At the northern edge of this district can be found the One Magnificent Mile building; Chicago Landmark East Lake Shore Drive District, an extremely expensive and exclusive one-block area of real estate running east from North Michigan Ave. and facing directly onto to Lake Michigan; and the on-ramp to northbound Lake Shore Drive.